[Skip to Content]Privacy Policy
 
Las Vegas Strip Hotel
2901 Las Vegas Boulevard South   |   Las Vegas, NV 89109   |   Riviera Hotel & Casino Reservations

WHAT THIS IS ALL ABOUT

The Riviera Casino & Hotel ("Riviera") is concerned with and respects your rights to privacy. We do collect information from our online visitors. You and your privacy concerns are very important to us. This privacy statement outlines the information the Riviera collects and how that information is used. This statement also instructs you on what to do if you do not want your personal information collected or further disseminated. Your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, the capabilities and features of your computer, your geographic location, and your movement within and interaction with the web site, including what pages you look at and what information you download. When you visit the Riviera's web site, our servers collect such information. The Riviera uses this information to generate aggregate statistics about visitors to our web site.

PERSONAL INFORMATION

The Riviera only collects personal information that you voluntarily provide to us. We collect Personal information through various online activity, including, but not limited to, making room reservations, completing a credit application, or purchasing show tickets or other items. The personal information you provide us is used to identify you as a customer of the Riviera and in connection with delivering services or products that you order. If you are reserving rooms or making a purchase, personal financial information is obtained to secure payment.

GENERAL INFORMATION

The Riviera also collects General information about you or your activities through which you cannot be identified. When you use the Internet, your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, the capabilities and features of your computer, your geographic location, and your movement within and interaction with the web site including what pages you look at and what information you download. When you visit the Riviera web sites, our servers collect such General information. The Riviera uses this General information to generate aggregate statistics about visitors to our web site. In situations where it is possible to do so, General information may be linked to personal information.

THE INTERNET

The Riviera also collects General information about you or your activities through which you cannot be identified. When you use the Internet, your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, the capabilities and features of your computer, your geographic location, and your movement within and interaction with the web site including what pages you look at and what information you download. When you visit the Riviera we bsites, our servers collect such General information. The Riviera uses this General information to generate aggregate statistics about visitors to our website. In situations where it is possible to do so, General information may be linked to personal information.

COOKIES

The Riviera's web site uses cookie technology. Cookies are identifying pieces of information that are transferred to your computer hard drive by our website. Cookies help us identify you when you access our website. Cookies do not allow us to access any personal information about you but they do allow us to better understand your use of our website so that we may improve our website.
The Riviera's web site uses cookies to provide a unique identifier to your computer so that we can generate statistics regarding usage of our web site, such as the percentage of repeat visitors and other general statistics. The unique identifiers are not matched with any personal information. Cookies do not store any personal information about you.
You can configure your browser to allow you to browse the Internet and the Riviera's web site without cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. You may not be able to conduct some transactions or use some services on our website if you disable your browser from accepting cookies.

WHAT WE DO WITH THE INFORMATION

In addition to using the collected information to make, process and fulfill reservations and/or purchases, we may also use the collected information for marketing purposes, to notify you of special promotions, offers, and events, to enable us to contact you for confirmation or customer service questions after reservations or purchases are made or after you sign up for or participate in certain activities, to respond to inquiries, complaints, and other communications, and for profiling or demographic purposes.

DISCLOSURE OF COLLECTED INFORMATION

Except as provided in this Privacy Policy, the Riviera will not sell, trade, or disclose to third parties any personal information obtained through our website without your consent. We may disclose Personal Information: (1) to comply with a court order, subpoena, search warrant or other legal process; (2) to comply with legal, regulatory or administrative requirements of any governmental authorities; (3) to protect and defend The Riviera, its parent, subsidiaries and affiliates, and all of their officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim or dispute; (4) to enforce the terms of our website; (5) to prevent imminent physical harm; (6) to businesses that the Riviera may use for purposes of performing functions on behalf of the Riviera, such as companies that process credit card transactions; and (7) in connection with the sale, assignment, or transfer of any subsidiary or affiliate hotel and casino or web site.

CHOOSING TO PROVIDE INFORMATION

You can browse our web site without providing any personal information. Providing personal information is required, however, to use some of the services offered through our web site.

SECURITY

General information and Personal information collected by the Riviera's web site is stored on secure servers. The secure servers are protected by firewalls and other standard security procedures. The secure servers are not generally accessible by unauthorized third parties, but could become accessible in the event of a security breach.

AGE RESTRICTIONS

Persons under the age of 21 are not permitted to gamble in casinos, consume alcoholic beverages or loiter in gaming areas. If you have not yet reached the age of 21, we ask that you do not gamble, consume alcoholic beverages or loiter in our gaming areas.

MODIFICATIONS

The Riviera reserves the right to modify this Privacy Policy at any time. All such modifications shall be posted in the Privacy Policy.

CONSENT

Your use of the Riviera website constitutes your acknowledgment and consent to our Privacy Policy.

MILESTONE INTERNET MARKETING PRIVACY POLICY

This website can be used without submitting any privacy information, but users may engage in interactive features where consumer information is voluntary supplied. Our voluntary collection procedure does not intentionally target minors. Please find detailed information below.

INFORMATION COLLECTION

This website may collect voluntarily submitted information including a user's email address, phone number and first and last name upon completing an RFP (request for proposal) page. In addition, this site may collect information about travel dates and travel party sizes. We do not collect credit card information on this hotel site. There won't be a difference in site experience or data collection practices when the user chooses to turn on the "Do Not Track" option, as this site does not collect any involuntary information.

DATA USAGE AND SHARING

Any of the voluntarily submitted information is used for this website's booking engine. Each booking engine adheres to its own privacy policy, which may differ from the Milestone policies set forth here.

DATA PROTECTION

The protection of your personal data is extremely important to us here at Milestone. We follow generally accepted standards for data protection and maintain best practice safeguards. When users submit personal data, additional safeguards are deployed as an additional protective measure. All safeguards are continually updated and monitored by our professional Internet security team.

COOKIES

This site uses cookies to improve the technical operation of the site. Public areas of our sites can operate without cookies, private (e.g. client management login) cannot. Cookies do not track any personal information.
Our business partners, including advertisers, social media platforms and widget operators may utilize 3rd party tracking pixels to enhance performance pertaining to their tools. Information collected by our partners does not include personal information such as your name and telephone number. You may be able to voluntarily further engage with these tools as you view this site.  Any engagement activity will be subject to our partner's privacy policy.
If you would like to opt out of targeted advertisements based on your user experience, please visit http://www.networkadvertising.org/managing/opt_out.asp